Google Adwords Training Hyderabad

Google Adwords is a Google’s online advertising program. Through this Google Ads program, you can create online ads to reach the people exactly when they’re interested in the products and services that you offer. VLR Training provides the Google AdWords training by real time experts.

  • Google Ads is a product developed by Google that you can use to promote your business, help sell products or services, improve brand awareness, and increase traffic to your website.
  • Google Ads accounts are managed online anywhere, so you can create and change your ad campaign at any time anywhere, including your ad text, settings, and budget.
  • There is no spending commitment, and you set and control your own budget. You choose where your ad displayed in search engine result page, set a budget that’s comfortable for you, and easily measure the impact of your ad.

 

Google Adwords /PPC/SEM Training in Hyderabad

Why Join With us?

We at VLR Training, we train participants on how to get the maximum advantage of all paid marketing strategy such as PPC, CPC, etc.. VLR Training institution  google AdWords training course in Hyderabad has been designed by combining well-researched theories courses with practical knowledge that has been increased with over 10 years of Real time industry experience exports.

 

Adwords Training Course Details:

  •  Course Duration:30 Days
  • Mon-Fri 7:30 am (IST)
  • Mode of Training Online only
  • Real-time Trainer
  • After class, we will provide class recording for reference purpose

please  subscribe  to our youtube channel for free Demo Classes of Digital Marketing: VLR Training YouTube

 

About Google Adwords course:

Google ads are a paid marketing method for generating traffic to a website.  Paid advertising is important in  Digital Marketing strategy because every company uses this strategy for better branding awareness and lead generation. This is often called as PPC(pay per click) as the advertiser pays the cost of advertising per click.

Google Ads gives choice to the target audience as per language, geography, website, time and devices according to the strategy of the advertiser.  our training helps, you can able to implement a PPC campaign, display campaigns, remarketing, dynamic search ads, shopping, mobile, and video marketing campaigns.

Google Ads will help you advertise on a search engine Result page and display network (websites in Google network). In this AdWords training, you will study how to analyze business goals, how to form the account, creating an ad campaign, ad group, target search engines, and display network, keyword research, and bidding optimizing the campaign for maximum ROI(revenue of investment), tracking the conversions and reporting.

 

We render Google AdWords Training In Two Modes

1.Google AdWords training in a classroom  at VLR TRAINING in  Kukatpally Hyderabad, India

2.Google AdWords Online Training.

We also provide  BLUE PRISM(RPA) Training, Big Data and Data Science Course Training with certifications and placement assistance including Big Data Hadoop and Big Data Spark Courses, Angular js , ethical hacking, amazon web services(AWS)at our training center Kukatpally near JNTU, Hyderabad India for the  All the candidates who wish to learn, IT Professionals, Big Data Science Analysts and the aspirants who want to learn Big Data Science Course.

 

Google Adwords/PPC/SEM Certification Course Highlights

 

1. The course is curated by Subject Experts in Digital Marketing

2.Only Institute in India where Training is delivered Entrepreneurs, who can show care real-time scenarios on Digital Marketing in the class,

3.Handouts, and Assignments on each and every topic in Digital Marketing

4.Backup Classes, Revision Classes, Videos, Assignments & Projects

5.Placement Assistance

6.Google Adwords Certification guidance and Mock Test

7.Internship Assistance

Who can learn this Google Adwords training

1.students

2. entrepreneurs

3. IT professionals

4.faculty

5.sales and marketing professionals

6.Business owners

7.A small business owner. And more….

Overview of search engine marketing

Search Engine Marketing is promoting a website on the Search Engine Results page (SERPs) through paid advertising and on-page optimization. It is a comprehensive process that combines various paid online marketing techniques such as

1.CPC (Cost per Click)

2.PPC (pay per click)

3.CPM (Cost per Mille)

4.CPA (Cost per Acquisition)

5.CPL (Cost per Lead) and many more.

Search Engine Marketing Campaign is then carried out at various paid platforms such as Google Adwords, Bing Ads, etc.

The impact of Search Engine Marketing really doubles with the right Search Engine Optimization (SEO) campaigns. While using suitable SEO techniques and paid Search Engine Marketing(SEM) methods, digital marketers can divert huge and relevant traffic to their websites.

Google AdWords Training Course content (2019)

 

1)Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

2)Introduction to Paid Advertising

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

3)Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

4)AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

5)Ad Formats and Guidelines

  • Types of Ads
  • Expanded Ad Format
  • Responsive Ad Format
  • Call the Only Ad
  • Structure of Ad
  • Elements of Effective Ads
  • Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

6)Google Ads Auction and Bidding

  • What is Quality Score
  • How to improve Quality Score
  • Improving Landing Page Experience
  • What is Actual CPC?
  • How QS affect the Cost?
  • what is Ads Auction
  • Types of CPC’s
  • what is Ad Rank
  • Improving Ad Relevance
  • Bidding Strategies
  • Improving the CTR
  • Auction Insights Tool

7)Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

8)Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Website Conversion
  • App Conversion
  • Call Conversion
  • Offline Conversions
  • Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  • ROI Calculation

9)Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  • Automated Rules
  • Dimensions Report

10)Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  • Demographic Targeting
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

11)Remarketing Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  • Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  • Conversion Tracking
  • Common troubleshooting issues.
  • Measuring Results of Campaign

12)Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

13)Shopping Ads Campaign

  • What are Shopping Ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  • Bidding strategies
  • Reporting and Analysis
14)Mobile Marketing Campaign 
  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating a Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  • Reports

15)Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • Business Manager
  • Account Linking

16)Bing Ads

  • What is Bing Ads
  • Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines

17)Google Ads Express

  • What is Google Ads Express
  • Why Google Ads Express
  • Benefits of Ads Express
  • Google My Business Account
  • Types of Campaigns
  • Objectives of Campaigns
  • Location Targeting
  • Targeting Options
  • Keyword Targeting & Exclusion
  • Bidding & Budget
  • Ad Formats & Extensions
  • Reports Analysis

VlrTraining Address:
PlotNo 126/b,2nd floor, Street Number 4,
Addagutta Society, Near Jntuh,Pragarthi Nagar Road,
Kukatpally, Hyderabad, Telangana 500072
Name: Google Adwords Training in Hyderabad
Telephone:9059868766
Opening hours:7 Am to 9 Pm (IST)

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