© Copyright VLR Training | 2020
VLR Training is offering Digital Marketing Training Hyderabad Kukatpally with the dedicated and real-time faculties. We are providing live projects in the time of internship to the students. We offer the chance to work on live websites to get the best knowledge. Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the year 2020. Hence the future of a career in this industry definitely looks promising. Digital marketing is the hottest skill in today’s business promotion. Many business owners are willing to build a digital marketing team for their services promotions, Because Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. We are offering data science training also.
What Is Digital Marketing
Digital marketing is the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Why Digital Marketing Training
- we Can target the huge number of audience
- We Can target audience with specific features
- It is Very affordable
- We can Measure the results of campaigns effectively
- High engagement rate for ads
Digital Marketing Training Hyderabad Course Details
Course Duration
60 Days
Mon-Fri
8 am - 10 am (IST)
Mode of Training
Online
Salient Features
Real-Time Faculty
Live project in word press
Placement Support
Certifications
Pre-requisites To learn Digital Marketing
Anybody with a basic degree is eligible to learn Digital marketing. This is the best chance to improve the business for startups.
Digital Marketing Training Course Content
- What is Digital Marketing
- Digital Marketing – Organic & Paid
- Digital Marketing for students, professionals, and businesses
- Why Digital Marketing
- Digital Marketing platforms
- What is SEO?
- The growth of SEO in recent years
- an ecosystem of a search engine
- What are the kinds of traffic
- Periodic Table of SEO Success Factors
- What is on page optimization?
- HTML basics
- CSS basics
- Anchor Text
- Internal Linking
- URL, Meta Tags, Title, H1, Images
- Using Javascript to our Advantage
- Graphics Optimization
- Contextual interlinking
- Microformats & schemas
- Improving demographic score
- What is off page optimization
- Difference between on page and off page
- Page Rank
- Link Popularity
- Link Building in Detail
- Back link strategy and implementation
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
- Classified Submission
- Link Popularity Monitoring & Reporting (one way, two, three-way)
- Content Sharing
- Video Sharing
- Photo Sharing
- What is keyword & keyword research
- How to perform keyword research
- Keyword research & analysis
- Types of keywords
- What is keyword density
- Keyword proximity
- Google trends
- Keyword research tools & techniques
- Google Webmaster Tools
- Site Map Creators
- Browser-based analysis tools
- Page Rank tools
- Pinging & indexing tools
- Dead links identification tools
- Open site explorer
- Domain information/whois tools
- Quicksprout
- The Future of SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken Links
- Canonicalization
- 301 Redirects Custom 404 Error Pages
- On-Page & Off-Page Audit Strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.)
- SEO profiler
- Domain Tools
- Audit Report
- How to incorporate SEO into the website planning
- How to incorporate SEO into the website design
- Design & layout.
- Keyword Density Analyzer Tools
- Google Webmaster Tools
- Yahoo / Bing Tools
- Rich Snippet Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
- Introduction to SEM
- SEM platforms – paid platforms
- Introduction to Google AdWords
- What is Google AdWords?
- How is it different from other platforms?
- Create an AdWords account
- Key terminologies in Google AdWords
- Google AdWords Account Structure
- Ad approval process
- Campaign creation process
- Search & Display network
- Keyword Match types
- Keyword selection (Keyword planner)
- Display Planner
- Ad Extensions
- Different types of extensions
- Creating location extensions
- Creating call extensions
- Create Review extensions
- Ad creation process
- Keyword Grouping
- Bidding techniques – Manual / Auto
- Site Targeting
- Keyword targeting
- Demographic Targeting / Bidding
- CPC-based, CPA-based & CPM-based accounts
- Ad Rotation
- Mobile-specific bids
- Ad Scheduling
- How to handle different devices
- Ad delivery settings
- Account interface analysis of data
- Understanding metrics
- Search Terms report
- Placement Performance report
- Analyzing keywords, Ads
- Landing page relevance
- Quality score
- Ad Rank
- Cost/Benefit analysis of campaigns
- How to add/remove relevant keywords
- Optimization Process
- Keyword Optimization
- Ad Text Optimization
- Landing page optimization
- Bid/Budget optimization
- Return on investment Vs Branding
- Attain equilibrium b/w keyword relevance, ad text and Landing page quality
- Understanding LPQ and issues
- AdWords Editor
- Creating optimized campaigns
- Understanding AdWords Editor options
- Easy optimization of accounts
- Analysis of accounts using AdWords Editor
- AdWords Editor shortcuts
- Analyzing existing accounts
- Exporting accounts into different formats
- Understanding Conversion Tracking
- Types of Conversions
- Setting up Conversion Tracking
- Verify Conversion Tracking
- Tracking Conversions
- Optimizing Conversions
- Track offline conversions
- Analyzing conversion data
- Conversion optimizer
- Target CPA
- Ad Formats
- Creating Image Ads
- Optimizing image ads
- Choosing placements
- Frequency capping
- What are mobile ads?
- Creating mobile ads?
- What are the types of mobile ads?
- AdWords for mobile
- Create click to call campaign
- Analyze the campaigns
- Optimize the ads for mobile
- What is MCC?
- Who can be an MCC?
- How to signup for an MCC account?
- Adding clients to MCC account
- Monitoring child accounts
- What is MDS?
- UI Access and API access
- Creating multiple MCCs
- Sharing an AdWords account
- Different access levels
- Admin access
- Standard Access levels
- Email only Access
- Read-only access
- Different types of billing
- Postpay and Prepay [Automatic and Manual]
- Billing issues
- Retry card
- Troubleshooting issues
- Primary card and back up card
- Promo codes and working with them
- Tracking invalid clicks
- What should be done
- IP exclusion
- What are dynamic ads?
- Creating dynamic search ads
- Keyword Insertion
- What is a shared library?
- Shared Budgets
- Sharing negative keywords
- Creating a shared audience
- Running keyword reports
- Campaign and Ad group level reports
- Placement performance report
- Running analysis reports
- What is remarketing?
- Creating URL rule
- How do I create a remarketing campaign?
- Remarketing campaigns
- Creating custom combinations
- How do I create a remarketing campaign?
- Creating a remarketing tag
- Bing AdCenter
- Introduction to Social Media
- What is Social Media?
- How Social Media developed
- Managing Information Aggregators
- Google Alerts
- Blogs
- Facebook Paid Marketing
- Running paid campaigns
- Managing interests
- Create custom audiences
- Create multiple adverts
- Power editor
- Facebook Object Ads
- Page Post Ads
- Sponsored Stories
- Facebook Offers
- Facebook Sponsored Stories
- Remarketing Ads
- Custom Audience
- Action Specific Targeting
- Facebook Premium Ads
- Blog Marketing
- Article Marketing
- Cross promotions
- How to effectively market content
- Call to action via content
- Guest blogging
- Content Marketing tools (Around 30 of them)
- Importance of email marketing
- email Marketing platforms
- Creating e-mailers
- Tracking emailers
- Open rates and CTR of emailers
- Drive leads from emailers
- What are opt-in lists
- Create forms
- View FaceBook Insights
- Data Interpretation
- LinkedIn Paid Campaigns
- What is youtube advertising?
- Why should one advertise on youtube?
- Creating youtube campaigns
- Choose an audience for video ads
- Instream ads
- In-video ads
- In-search ads
- In-display ads
- Measuring your YouTube ad performance
- Drive leads and sales from YouTube ads
- Introduction to Web Analytics
- GA Terminology (Dimensions & Metrics)
- Introduction to Reports
- Audience Reports, Traffic Sources, and Content Reports
- Basic Setup
- Campaign Tagging & Reporting
- Understanding Conversions
- Understanding Goals and Funnels
- Dashboard
- Custom Reporting
- Understanding Events
- Linking and Using Data from Google Adwords
- Profiles
- Profile Filters
- Visitor Flow
- Real-Time Data
- Web to lead forms
- Lead generation techniques
- Web to case forms
- Leads are everywhere
- Social media and lead gen
- Inbuilt tools for Digital Marketing
- Ip Tracker
- CPC reduction (in the case of paid ads)
- Group posting on Social Media platforms
- Social Media, Social networking & Social Media Marketing Defined
- Blogging and microblogging
- Social networking
- Video Sharing
- Social News and Social Bookmarking
- wikis
- Social events & Media Strategy
- Content Management
- Scheduling & Creating content
- Managing content programs
- Trademark Implications
- Working with Tumblr
- Creating groups and pages
- Tips and Guides
- Posts
- Paid Promotion
- Ads
- Contests
- Set-up and usage
- Company profile
- Hangouts
- Authorship
- Set-up and usage
- Tips
- Promoted Tweets
- Buffer
- Hootsuite
- What is Tweetdeck
- Tips and Guides
- Review of profiles
- Linkedin posts
- Linkedin promotions
- Evolution of online communities
- How ideas travel
- Viralness
- The ROI in Social Media Marketing
- Tools and Dashboards
- Reputation and crisis management
- Quantifying success
- Data mining and social media
- Social Media Measurement tools
- Data and social media
- Google Trends
- Trending Topics
- Twitter trends
- Social Media Trends
- Website Position Analysis in various search engines
- Introduction to Google Analytics in details
- Installing Google Analytics
- Basics of Google Analytics
- Visitors Reports
- Geographic Reports
- Traffic Sources Reports
- Keywords Reports
- Your Goals and Conversions