Digital Marketing Training Kukatpally Hyderabad JNTU

Join today for Digital Marketing with live projects

VLR Training is offering Digital Marketing Training Hyderabad kukatpally with the dedicated and real-time faculties. We are providing live projects in the time of internship to the students. We offer the chance to work on live websites to get the best knowledge.

gital marketing online and classroom training by vlr training

What is Digital marketing

Digital marketing is the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

 

Digital Marketing Real-time Classroom Training [email protected] 11

Timings:8:00 am-10:00 am(IST)
Course Duration:60 Hours
Call us
VLR Training
Venkat  9059868766, 9985269518

Digital marketing Training vlr training

 

REGISTER NOW FOR DIGITAL MARKETING ONLINE/CLASSROOM TRAINING

 

 

Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the year 2020. Hence the future of a career in this industry definitely looks promising.

Digital marketing is the hottest skill in today’s business promotion. Many business owners are willing to build a digital marketing team for their services promotions, Because Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. We are offering data science training also.

Why Digital Marketing training hyderabad

  • we Can target the huge number of audience
  • We Can target audience with specific features
  • It is Very affordable
  • We can Measure the results of campaigns effectively
  • High engagement rate for ads

Pre-requisites To learn Digital Marketing

Anybody with a basic degree are eligible to learn Digital marketing. This is the best chance to improve the business for startups.

Why VLR training :

We provide an own website to the students to get the best knowledge by doing different experiments in all areas of SEO, SEM, SMM, SMO email marketing, WordPress, blog, content writing, google analytics, google webmaster tools, Facebook, YouTube, twitter, LinkedIn etc

Salient Features

  1. Real time Faculty
  2. Provide Live project with word press website
  3. Placement Support
  4. Certifications

 

Our Digital Marketing training hyderabad course content 

 

Introduction to Digital Marketing :

  • What is Digital Marketing
  • Why Digital Marketing
  • Digital Marketing platforms
  • Digital Marketing – Organic & Paid
  • Digital Marketing era and the way forward
  • Digital Marketing for students, professionals, and businesses

Search Engine Optimization (SEO)digital marketing online & classroom training by vlr training

  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic
  • Periodic Table of SEO Success Factors

On Page Optimization:

  • What is on page optimization?
  • HTML basics
  • CSS basics
  • Anchor Text
  • Internal Linking
  • URL, Meta Tags, Title, H1, Images
  • Using Javascript to our Advantage
  • Graphics Optimization
  • Contextual interlinking
  • Microformats & schemas
  • Improving demographic score

Off Page Optimization

  • What is off page optimization
  • Difference between on page and off page
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Back link strategy and implementation
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
  • Classified Submission
  • Link Popularity Monitoring & Reporting (one way, two, three-way)
  • Content Sharing
  • Video Sharing
  • Photo Sharing

Keyword Research & Competitive Analysis:

  • What is keyword & keyword research
  • How to perform keyword research
  • Types of keywords
  • What is keyword density
  • Google trends
  • Keyword proximity
  • Keyword research & analysis
  • Keyword research tools & techniques

Misc Tools :

  • Google Webmaster Tools
  • Site Map Creators
  • Browser-based analysis tools
  • Page Rank tools
  • Pinging & indexing tools
  • Dead links identification tools
  • Open site explorer
  • Domain information/whois tools
  • Quicksprout

Technical Website Optimization :

  • The Future of SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken Links
  • Canonicalization
  • 301 Redirects Custom 404 Error Pages

SEO Site Audit :

  • On-Page & Off-Page Audit Strategy
  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.)
  • SEO profiler
  • Domain Tools
  • Audit Report

Web Design & SEO Rule

  • How to incorporate SEO into the website planning
  • How to incorporate SEO into the website design
  • Design & layout.

SEO Tools

  • Keyword Density Analyzer Tools
  • Google Webmaster Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools

Search Engine Marketing (SEM)

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  • Introduction to SEM
  • SEM platforms – paid platforms
  • Introduction to Google AdWords
  • What is Google AdWords?
  • How is it different from other platforms?
  • Create an AdWords account
  • Key terminologies in Google AdWords
  • Google AdWords Account Structure
  • Ad approval process
  • Campaign creation process
  • Search & Display network
  • Keyword Match types
  • Keyword selection (Keyword planner)
  • Display Planner
  • Ad Extensions
  • Different types of extensions
  • Creating location extensions
  • Creating call extensions
  • Create Review extensions
  • Ad creation process
  • Keyword Grouping
  • Bidding techniques – Manual / Auto
  • Site Targeting
  • Keyword targeting
  • Demographic Targeting / Bidding
  • CPC-based, CPA-based & CPM-based accounts

Advanced Campaign Settings

  • How to handle different devices
  • Mobile-specific bids
  • Ad Scheduling
  • Ad Rotation
  • Ad delivery settings

Analyzing Account Performance

  • Account interface analysis of data
  • Understanding metrics
  • Search Terms report
  • Placement Performance report
  • Analyzing keywords, Ads
  • Landing page relevance
  • Quality score
  • Ad Rank
  • Cost/Benefit analysis of campaigns
  • How to add/remove relevant keywords
  • Optimization Process
  • Keyword Optimization
  • Ad Text Optimization
  • Landing page optimization
  • Bid/Budget optimization
  • Return on investment Vs Branding
  • Attain equilibrium b/w keyword relevance, ad text and Landing page quality
  • Understanding LPQ and issues

AdWords Editor

  • AdWords Editor
  • Creating optimized campaigns
  • Understanding AdWords Editor options
  • Easy optimization of accounts
  • Analysis of accounts using AdWords Editor
  • AdWords Editor shortcuts
  • Analysing existing accounts
  • Exporting accounts into different formats

Shopping Advertising :

What are Google Shopping Ads or Product Listing Ads?

Where do they Appear on Google?

What Shoppers on the Internet do?

 

Conversions

  • Understanding Conversion Tracking
  • Types of Conversions
  • Setting up Conversion Tracking
  • Verify Conversion Tracking
  • Tracking Conversions
  • Optimizing Conversions
  • Track offline conversions
  • Analyzing conversion data
  • Conversion optimizer
  • Target CPA

Working with Display Network

  • Ad Formats
  • Creating Image Ads
  • Optimizing image ads
  • Choosing placements
  • Frequency capping

Mobile Ads

  • What are mobile ads?
  • Creating mobile ads?
  • What are the types of mobile ads?
  • AdWords for mobile

Click to Call Campaigns

  • Create click to call campaign
  • Analyze the campaigns
  • Optimize the ads for mobile

My Client Center (MCC)

  • What is MCC?
  • Who can be an MCC?
  • How to signup for an MCC account?
  • Adding clients to MCC account
  • Monitoring child accounts
  • What is MDS?
  • UI Access and API access
  • Creating multiple MCCs

Access Levels

  • Sharing an AdWords account
  • Different access levels
  • Admin access
  • Standard Access levels
  • Email only Access
  • Read-only access

Billing in AdWords

  • Different types of billing
  • Postpay and Prepay [Automatic and Manual]
  • Billing issues
  • Retry card
  • Troubleshooting issues
  • Primary card and back up card
  • Promo codes and working with them

Invalid Clicks

  • Tracking invalid clicks
  • What should be done
  • IP exclusion

Dynamic Search Ads

  • What are dynamic ads?
  • Creating dynamic search ads
  • Keyword Insertion

Shared Library

  • What is shared library?
  • Shared Budgets
  • Sharing negative keywords
  • Creating shared audience

Reports

  • Running keyword reports
  • Campaign and Ad group level reports
  • Placement performance report
  • Running analysis reports

Remarketing Campaigns

  • What is remarketing?
  • How do I create a remarketing campaign?
  • Remarketing campaigns
  • Creating custom combinations
  • Creating URL rule
  • Creating a remarketing tag

BING AdCenter

  • Bing AdCenter

 

 

Social media marketing :

marketing online& classroom training by vlr smm

  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information Aggregators
  • Google Alerts
  • Blogs

Facebook Marketing

  • Facebook Paid Marketing
  • Running paid campaigns
  • Managing interests
  • Create custom audiences
  • Create multiple adverts
  • Power editor

Facebook Paid Ads

  • Facebook Object Ads
  • Page Post Ads
  • Sponsored Stories
  • Facebook Offers
  • Facebook Sponsored Stories
  • Remarketing Ads
  • Custom Audience
  • Action Specific Targeting
  • Facebook Premium Ads

Content Marketing

  • Blog Marketing
  • Article Marketing
  • Cross promotions
  • How to effectively market content
  • Call to action via content
  • Guest blogging
  • Content Marketing tools (Around 30 of them)

Email Marketing

  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What are opt-in lists
  • Create forms

 Analyze Campaigns

  • View FaceBook Insights
  • Data Interpretation

Linkedin Marketing

  • LinkedIn Paid Campaigns

Youtube Advertising

  • What is youtube advertising?
  • Why should one advertise on youtube?
  • Creating youtube campaigns
  • Choose audience for video ads
  • Instream ads
  • In-video ads
  • In-search ads
  • In-display ads
  • Measuring your YouTube ad performance
  • Drive leads and sales from YouTube ads

A/B split testing Web Analytics

  • Introduction to Web Analytics
  • GA Terminology (Dimensions & Metrics)
  • Introduction to Reports
  • Audience Reports, Traffic Sources, and Content Reports
  • Basic Setup
  • Campaign Tagging & Reporting
  • Understanding Conversions
  • Understanding Goals and Funnels
  • Dashboard
  • Custom Reporting
  • Understanding Events
  • Linking and Using Data from Google Adwords
  • Profiles
  • Profile Filters
  • Visitor Flow
  • Real-Time Data

Lead Management & Digital Marketing

  • Web to lead forms
  • Web to case forms
  • Lead generation techniques
  • Leads are everywhere
  • Social media and lead gen
  • Inbuilt tools for Digital Marketing
  • Ip Tracker
  • CPC reduction (in case of paid ads)
  • Group posting on Social Media platforms

Social media for lead generation

  • Social Media, Social networking & Social Media Marketing Defined
  • Blogging and microblogging
  • Social networking
  • Video Sharing

Social Shopping & Opinions

  • Social News and Social Bookmarking
  • Social events
  • wikis
  • Social Media Strategy

Getting Your Company Ready for Social Media

  • Content Management
  • Scheduling & Creating content
  • Managing content programs
  • Trademark Implications
  • Working with Tumblr

 

 

Social media optimization

marketing online & classroom training by vlr smo

Facebook

  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests

Google+

  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship

Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Buffer
  • Hootsuite
  • What is Tweetdeck

LinkedIn

  • Tips and Guides
  • Review of profiles
  • Linkedin posts
  • Linkedin promotions

Digital Communities

  • Evolution of online communities
  • How ideas travel
  • Viralness

Social Media Measurement

  • The ROI in Social Media Marketing
  • Tools and Dashboards
  • Reputation and crisis management

Social Media Measurement and Metrics

  • Quantifying success
  • Data mining and social media
  • Social Media Measurement tools
  • Data and social media

Other Social Media Tools

  • Google Trends
  • Trending Topics
  • Twitter trends
  • Social Media Trends

Reports

  • Website Position Analysis in various search engines
  • Introduction to Google Analytics in details
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Your Goals and Conversions

 

2 Comments

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  1. Digital Marketing how much this course

    1. call me once 9059868766

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